The Hidden Friction in Web-to-App Journeys
As mobile experiences increasingly define brand relationships, the gap between web and app journeys represents one of the biggest conversion challenges companies face today. Our latest analysis reveals how disjointed transitions cost businesses millions in lost revenue and frustrated users.
April 4, 2025
The Hidden Costs of Broken User Journeys Between Web and App
Mobile phones are an integral part of our daily lives. Unsurprisingly, mobile traffic has increased over the last few years, and mobile apps have gained
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